Staff Directory
- Title:
- Assistant Athletic Director of Marketing & Media
- Email:
- Phone:
- (434) 592-6391
Kimberly is the Assistant Athletic Director of Marketing & Media for Club Sports at Liberty University, where she leads all marketing efforts, including branding, promotions, advertising, sponsorships, website management, and external engagement. In this role, Kimberly has been key in driving business development, shaping marketing strategies, managing ticketing, and fostering community outreach initiatives. Before assuming her current position, Kimberly was responsible for planning and executing a wide range of special events for Club Sports, such as summer camps, the Virginia Commonwealth Games, and various team and department events, helping to elevate the visibility and success of these programs.
Prior to returning to Liberty University, Kimberly served as the Marketing Director for a well-known architecture firm in Baltimore, MD, where she led strategic marketing campaigns and business development efforts. She also worked as an Account Executive for the nation’s largest creative staffing firm, where she managed client relationships and building creative teams.
Kimberly's diverse career spans a variety of industries, including design, hospitality, business development, and professional services. Earlier in her career, she worked as a graphic designer and served as Media Manager for Carnival Cruise Lines, gaining extensive experience in creative strategy, digital content management, and guest relations. With a broad skill set and deep experience in marketing, communications, and event management, Kimberly is passionate about developing innovative strategies that strengthen brand presence and build lasting community connections. Her well-rounded background enables her to bring a unique perspective and valuable insights to her role at Liberty University.
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