Liberty University Club Sports Athletics
Staff Directory

- Title:
- Marketing & Promotions Assistant
- Email:
- Position Held Since:
- August, 2026
- Hometown:
- Magnolia Springs, AL
- Undergraduate Education:
- Liberty University / B.S. Business Administration Data Analysis: Digital Marketing and Advertising / 2026
- Graduate Education:
- Liberty University / M.S. Digital Marketing and Advertising / 2028
Emma Mattox serves as a Club Sports Marketing and Promotions Assistant at Liberty University, where she supports promotional campaigns, theme nights, fan engagement initiatives, website updates through SIDEARM Sports, and marketing projects across multiple Club Sports programs.
During the 2024–25 season, Emma worked with Liberty Men’s Division I Hockey, assisting with game-day media and tracking content data and trends. She then served as the Social Media Lead for Men’s Division III Hockey during the 2025–26 season, managing content and brand strategy through the team’s National Championship victory. During her time with DIII, the account grew its following by over 100% and generated videos reaching 500K+ views.











